The source

Our PURE STRENGTH line is based on pure 100% natural Zechstein Inside magnesium sustainably extracted in the north of the Netherlands. It is extracted by solution mining method of just water pressure from a layer of pure magnesium chloride, the remains of the largest inland body of water that ever existed. This was the ancient Zechstein Sea that existed 250 million years ago when our continents were together in one huge land mass called Pangaea. 

For million of years Zechstein Sea underwent intermittent flooding from the mighty Panthalassa Ocean, the ocean covering approximately 70% of earth at that time. This process of flooding and evaporation has made Zechstein Sea super salinated, then finally the water evaporated completely. As millions of years passed and Pangaea started to break up the shifting plates closed over above this ancient sea. 

Zechstein Sea is now an underground salt layer spanning the area currently the North Sea, Northern Europe stretching all the way to Poland.

Life essential

Magnesium is a life essential along with water and oxygen. Magnesium is the ninth most abundant element in the universe and eighth most abundant element on earth. It is found in the earth’s crust and in the mantle, and is the third most abundant mineral dissolved in seawater with a 13% concentration.

It is no surprise that magnesium is everywhere considering its origin. Magnesium is born in stars, when under extreme temperatures, helium and neon fuse. Exploding supernovas are found to expel magnesium into the interstellar medium where it can bond with other metals eventually causing planets to form.

In our bodies we need to have about 25 grams of magnesium for proper functioning. About 50-60% of the magnesium is found in the bones and soft tissues. Less than 1% of total magnesium is in blood serum, and these levels are closely regulated and when needed magnesium from other parts of the body will move to the blood serum. Normal serum magnesium concentrations range between 0.75 and 0.95 millimoles (mmol)/L.

Magnesium is needed in over 600 enzymatic systems that regulate diverse biochemical reactions in the body, including protein synthesis, muscle and nerve function, blood glucose control, and regulation of blood pressure. Magnesium is required for energy production, oxidative phosphorylation, and glycolysis. It contributes to the structural development of bone and is required for the synthesis of DNA, RNA, and the antioxidant glutathione. Magnesium also plays a role in the active transport of calcium and potassium ions across cell membranes, a process that is important to nerve impulse conduction, muscle contraction, and normal heart rhythm.

The realities of modern living is that the food we grow contains less magnesium because of our overworked and chemically-fertilized soil is also depleted of minerals. Our fast paced lifestyle full of stress, anxiety, electromagnetic exposure, depletes our bodies of magnesium faster then ever leaving us chronically fatigued, stressed and prone to insomnia. We must exercise our unique talent that sets us apart from other living creatures, and that is; to adapt. We need to replenish our magnesium levels daily, so we can survive and thrive into the future. 


  1. Institute of Medicine (IOM). Food and Nutrition Board. Dietary Reference Intakes: Calcium, Phosphorus, Magnesium, Vitamin D and Fluoride. Washington, DC: National Academy Press, 1997.
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  4. Volpe SL. Magnesium. In: Erdman JW, Macdonald IA, Zeisel SH, eds. Present Knowledge in Nutrition. 10th ed. Ames, Iowa; John Wiley & Sons, 2012:459-74.